I am a digital product designer and this article is part of a design exercise in which I will be using design thinking to solve a problem shared with me in the form of a design assignment. Idea is to follow the design process and look for a solution to a shared problem.
The Design Process
The above quote from Ha Ha Clinton-Dix (an American athlete) describes the problem statement very well on its own. The task is to design a fundraising platform. I choose to make it more specific. We will be creating a fundraising platform for parents where they can raise capital in form of gifts for their children on their birthday or any other event. The raised capital can be used by parents for the purpose they have listed over the platform while raising the funds.
Proto User Persona
Catherine is a single mother and the only bread owner for the family. Catherine takes care of her three kids. Catherine works as a high school teacher and earns an average income. Her daughter will be completing high school this year and Catherine is concerned about her daughter’s college fee. Catherine does not have much savings in her bank account and feels stressed about it. Catherine is desperately looking for ways to raise money for her child’s education. She uses social platforms and is quite familiar with different mobile apps.
Above is one of the persons who would be using our app. Others could be the parents who would like to engage their close friends and other family members in their kid’s birthday party by giving them a gift collectively.
To know more about our users and their behaviors I did a little secondary research. I went to some case studies of charity platforms. Below is the visual representation of a survey report done by the group with a non-profit charity organization. In terms of human behavior and psychology results are interesting.
Here we can see people tend to spend money where they can find a cause associated with it. Also, transparency and personal interest are major motivators when it comes to donation.
During my secondary research, I have also explored some other fundraising platforms like Kickstarter, Klink, and Ketto.
This is the user flow for a parent who is onboarding on the platform and creating an event. The event could be anything from a birthday party to a bachelor's party. Gift basically is a tentative goal with a time period linked to it. A child could have multiple gifts listed on his profile and the same will be shown inside the events so that whosoever is invited in the event can contribute to any of the marked goals as per their preferences. Many other features can be added to this particular flow but for now, we will be moving forward with this simple flow.
Wireframes and Visuals
I have created two screens. The first one is the profile of the parent which is also the home screen for our app. The home screen is having the hamburger menu where we can place the FAQ or any other app-related settings. On the top right, we are having a notification icon through which we can access notification screens. The notification could be the incoming donations or something related to events. Here user can add his children to the profile itself. FAB (floating action button) is there to trigger add children action.
The second screen is the child's profile. Here we are having some basic details of the child such as birthday, age and home location. On this screen, the user is having three tabs in the profile section which are Gifts, Events, and Photos. The Gift section is basically nothing but goals which parent can set up for donors to achieve. Then we have the event tab from where parents can create events. Events could be a birthday party or any other special occasion where one can invite family and friends. The third tab is the photos section where parents can upload pics of their children to create a personalized experience for the invitees and donors. The same FAB button works for all three tabs.
Note: This solution is basically based on secondary research only and all the research and design part is completed in two days. Here the goal was to follow the design process and come up with a solution for fundraising.